Author: Libby Bearman

Libby Bearman avatar
Psychology graduate, usability advocate, and digital marketing enthusiast. As an account manager at Browser Media I enjoy helping my clients captivate their audience with powerful marketing campaigns and intuitive website functionality. When I’m not at work, I spend my time listening to heavy metal and lifting heavy weights.

  • When personalisation gets too personal

    Agree with Tim Cook? Is Google ‘gobbling up everything they can learn about you’ to monetize it? Maybe these new privacy settings will help?

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    Libby Bearman

  • User feedback for improved conversions (Part Two)

    Find out how to better understand users’ desires using Google Analytics data and Social Media Analytics to encourage conversions.

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    Libby Bearman

  • User feedback for improved conversions (Part One)

    Find out how to better understand users’ desires using customer feedback and careful, granular research to encourage conversions.

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    Libby Bearman

  • My Five #130

    From Facebook making an 11 year old boy’s birthday to Twitter taking on the General Election, this week’s My Five is decidedly social media-esque.

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    Libby Bearman

  • Do I need to Fix Mobile Usability Issues

    Received a Google Webmaster Tools email ‘Fix Mobile Usability Issues’? Find out if you really need a mobile site before 21st April 2015

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    Libby Bearman

  • My Five #123

    Google+ to become Streams and Photos, the release of Apple Watch and another Hashtag Hijack all feature in this week’s My Five.

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    Libby Bearman

  • Too much choice can lead to decision paralysis

    Choice is power but too much choice can lead your website visitors straight into online decision paralysis. Find out how to combat it here.

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    Libby Bearman

  • Social Proof and the Business of Social Media

    Practical Social Proof examples with a focus on how to leverage them for your website via testimonials, reviews & social media in business.

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    Libby Bearman

  • Content Marketing and Conversion Rate Optimisation

    Content Marketing and Conversion Rate Optimisation go hand-in-hand. See which tests you should run on your engaging copy so it converts.

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    Libby Bearman

  • My Five #115

    Five things that happened in the last weekish that caught the eye of the Browser Media Team: Facebook, Cyberbullies, Chocolate Eggs and more

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    Libby Bearman

  • A shorter contact form increased enquiries by 54%

    Conversion Rate Optimisation Case Study: Halving the length of the contact form increases enquiries by 54% – Contact Form Best Practices

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    Libby Bearman

  • How discount codes affect checkout conversion rate

    Should you be offering your customers discount codes? How does this affect customers without one? 5 test ideas for your checkout to run NOW!

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    Libby Bearman