Author: Kerry Sheahan
-
The problem with new vs returning users
Find out why GA4 is likely undercounting your returning visitors, and why there is no ‘ideal’ split between new and reurning users.
|
-
What information do you need for a content strategy?
Before you even think about putting your strategy together, here’s a checklist of information to gather first.
|
-
-
7 things to consider when selecting a company spokesperson
Spoiler alert: you can have more than one.
|
-
7 tips for writing a holding statement
Naturally, the wording of a holding statement is subject to scrutiny so it’s important to get it right. Here are some tips.
|
-
How to select the right company to collaborate on a PR campaign with
Here are five things to consider before taking the leap.
|
-
7 skills copywriters can learn from comedians
Spoiler alert: this is not a blog about how to make your writing funny. Sorry.
|
-
Could it be a drop in search demand?
Identifying when a drop in search demand could be (and when it’s not) behind your decrease in site traffic.
|
-
7 tips for using images in your PR pitches
Often the quality and availability of photos you have at your disposal isn’t something you have control over. Here are seven things you can control.
|
-
10 tips for writing PR commentary
From being quick off the mark, to having something original to say, here are some tips for drafting quotes.
|
-
Migraine Awareness Week: how marketing and migraines work better together than you might think
Flexibility, control over your environment, and a variety of work, can all make marketing a viable career option for people living with migraine.
|
-
What you need to know about Google’s September 2023 helpful content update
What’s changed and should you care?
|
