Author: Kerry Sheahan
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5 personal skills marketers need
Here are some of the personal attributes that can make your campaigns more effective.
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5 simple SEO improvements to make this Small Business Saturday
If you don’t know your meta tag from your metatarsal, fear not. Here are some practical SEO tips that don’t require extensive knowledge or budget.
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How to manage content consistency
It’s a thankless task but someone’s got to do it. If that someone is you, read on…
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5 marketing best practices I don’t follow
Disclaimer: these opinions are solely my own and do not express the views of the wider marketing industry (unfortunately).
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The best free tools for keyword research
No budget? No problem. 10 ways to find keywords without SEO tools.
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Questions to ask… before writing an award entry
‘Why do you actually want this award?’ And other things to ask yourself before you start.
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10 signs you work in PR
It’s not all Prosecco and power suits. Here are the real signs you work in PR…
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5 psychological phenomena to try in your copywriting
Some lesser known techniques to take advantage of
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How to optimise your site for ChatGPT
There’s a new master to serve… As the AI bots take over the world, what do you need to know?
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