Author: Kerry Sheahan
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How to manage content consistency
It’s a thankless task but someone’s got to do it. If that someone is you, read on…
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5 marketing best practices I don’t follow
Disclaimer: these opinions are solely my own and do not express the views of the wider marketing industry (unfortunately).
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The best free tools for keyword research
No budget? No problem. 10 ways to find keywords without SEO tools.
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Questions to ask… before writing an award entry
‘Why do you actually want this award?’ And other things to ask yourself before you start.
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10 signs you work in PR
It’s not all Prosecco and power suits. Here are the real signs you work in PR…
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5 psychological phenomena to try in your copywriting
Some lesser known techniques to take advantage of
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How to optimise your site for ChatGPT
There’s a new master to serve… As the AI bots take over the world, what do you need to know?
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How to write a good homepage
Everyone has a stake in it, but you’re the one writing it. Here are nine tips.
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How to become a more well-rounded marketer
5 tips on adding value to a business beyond your job title.
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The problem with content grading tools
Just an excuse to offload my frustrations about copy readability tools…
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