Author: Joe Friedlein
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The evolution of vibe coding
What is vibe coding and does it actually work? A personal experience.
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Google software is like IKEA furniture: great marketing, missing screws
The misery of Uncaught ReferenceError: gtag is not defined
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Why SEO Is Like Tennis
Why SEO is like tennis: a strategic, long-game discipline built on skill, consistency and smart tactics.
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More marketing that I love
Another example of a great marketing campaign that really hits the spot for me, as an owner of a lunatic dog.
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Does AI mean a race to the bottom?
An example of how frustratingly useless automated drivel can be.
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Why is cheap and fast a risk?
AI may promise the world, but what are the potential risks to your brand in the long run?
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Why does it feel like we’ve gone back 15 years in SEO?
Why does the obsession with AI-fuelled quick wins remind me of the old days of SEO?
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The great &num=100 debacle
Are you worried about your rankings tanking or a huge drop in impressions? Fear not.
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Marketing that people love
A great example of a highly successful, yet simple, creative concept that hits the spot.
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Google AI Mode arrives in the UK
Does Google’s AI Mode’s arrival in the UK really mean that SEO is dead (again)?
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How to avoid the most catastrophic SEO mistakes
Whilst SEO success takes time and is not easy, it is surprisingly easy to make some catastrophic errors that can wipe you out overnight. How can you avoid the apocalypse?
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