Author: Joe Friedlein

A great example of a highly successful, yet simple, creative concept that hits the spot.

Does Google’s AI Mode’s arrival in the UK really mean that SEO is dead (again)?

Whilst SEO success takes time and is not easy, it is surprisingly easy to make some catastrophic errors that can wipe you out overnight. How can you avoid the apocalypse?

Some key insights from reading Google’s May 2025 Search Central blog post.

Can AI help you when the inevitable brain fog descends? Content ideation can be challenge, but the right tools will help.

As artificial intelligence matures, it is getting increasingly powerful. What do I think about ChatGPT’s recently added image generation capabilities?

Mark Rober posted a video suggesting that Tesla cars are child murdering evil things this week. Cue a social media firestorm…

Page load speed is important for SEO, but also for the overall user experience of any website. 10 tips to improve page speed.

Isn’t link building dead? Of course it isn’t. It has simply evolved. What should you be thinking about when thinking about link building in 2025?

Some thoughts on what you can do if you are interested in a career in digital marketing.

A walkthrough of several methods to track form submissions in GA4. How can you do it ‘properly’ when the easy option does not work?

It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.