Author: Ashleigh Davison

We take a look at Google Ads’ Recommendations and Optimisation Score features and how to use them to improve your performance.

In this week’s roundup, kids are logging off Facebook, a FaceTime glitch has got people bugged and of course, some adorable snow dog tweets.

We take a look at how recent changes and feature updates within Google’s Display Network could enhance our 2019 digital marketing strategies.

This week’s My Five brings you digitised fossils, a butt-faced squid and anarchic antics in Parliament. Oh, and some suitably festive pooches, of course.

We take a look at the four new metrics introduced by Google to provide better indications of where your ads appear on SERPs.

We’re looking at China’s ‘social network of brains’, the FitBit has solved a murder mystery and pregnant women are compared to cows – it’s an a-moo-sing My Five this week.

Move over AdWords… we review Google’s new paid search interface, Google Ads.

It’s a Facebook-heavy My Five this week. Doubling its office space in London and promising to end advertising discrimination in the US, all whilst its stock price nosedives big time!

Google’s ad extensions are a great way to add more information about your business/product to your ad copy. Are you using them correctly?

Have you tried the new AdWords interface yet? There are some new features to try out already and even more to be launched throughout the rest of this year

AdWords Editor 12 is now available to download with a slightly new look and a new custom rules section that highlights where campaigns don’t align with Google’s best practices.