Author: Ashleigh Davison

Ashleigh Davison
After graduating from UEA with a degree in Maths, I was employee no.1 at Browser Media. The analytical and creative aspects of PPC are what I truly enjoy, and improving conversion rates and ROI is my primary goal. Since becoming a mum, the vast majority of my spare time is devoted to my girls.

  • Online Ad Spending to grow by over 23% in 2012

    It’s been revealed in a report carried out by eMarketer that ad spend in the US will surpass that spent on print advertising in 2012.

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    Ashleigh Davison

  • Google testing offer extensions in beta

    Google is testing ‘offer extensions’ – a feature that allows advertisers to place a link within their ads directing users straight to offer information.

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    Ashleigh Davison

  • Google AdWord’s Automated Rules

    Earlier last week Google announced that it has increased the amount of automated rules you are allowed, from 10 to 100.

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    Ashleigh Davison

  • A Google AdWords round up of 2011

    A quick summary of the important changes Google has made throughout the year and their impact on how we advertise.

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    Ashleigh Davison

  • Google’s top of page bid estimates – how accurate are they?

    How accurate are Google’S top of page bid estimates? Not very…

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    Ashleigh Davison

  • Are you using Google’s improved products ads?

    Now that Christmas is fast approaching many retailers are increasing their AdWords media spend in order to try and attract as many targeted clicks as possible.

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    Ashleigh Davison

  • Google’s Dynamic Ads

    Google recently rolled out dynamic AdWords ads – a feature that will allow advertisers to create dynamic ads based on Google’s organic web crawling technology.

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    Ashleigh Davison