After graduating in music from Durham and briefly being a numbers whisperer at PwC, I heeded the call of financial PR.
I’ve now spent over two decades supporting clients, dealing with crises, and copy deadlines.
When not managing reputations or refereeing offspring disputes, I can be found playing tennis and netball (in a strictly amateur-but-enthusiastic fashion).
Blackberry has had a torrid week. S##T happens, but it is how you deal with it that really matters. Blackberry have shown us how not to do it. Here are some some suggestions of how they may have handled the crisis.