Five things worth sharing from the last week (or so): Webmaster Tools, Google Alerts, B2B social media and more…
Author: Ali Cort
A financial PR career beckoned after graduating in music from Durham and a stint at PwC. I have been at the coal face of client management for over two decades.
I ensure that we demonstrate efficiency, tenacity and great commercial creativity for our clients.
I moonlight at Browser Media (as a mother of two young sons).
Press release distribution services – useful or useless?
Press Releases: Are distribution lists for dinosaurs? Maybe not a good link building tactic, but a great way to make noise if you have news
My Five #38
Ali checks out some of the digital winners, losers and general lunacy at the tournament in this week’s My Five.
My Five #26
My Five: Five things worth sharing from the last week (or so), brought to you by Ali.
Vanity metrics and why we may say no
Are you asking yourself the right questions about how your website is performing? Are you looking at vanity metrics or do you know the real value of your website visitors?
High street travel agents should embrace online in store
As tumbleweed rolls through the high street travel agents, you have to question what it will take to get you back in-store. Is embracing the digital age the solution?
‘How to kiss?’ replaces ‘How to snog?’ on Google Zeitgeist 2012
Google publishes its annual zeitgeist. Kissing is the new snogging. Euro 2012 beats the Olympics. Can you even remember the Euro 2012 tournament?
My Five #7
This week’s My Five My Five features five great digital campaigns that use calendar dates as their hook.
ALLOW social media insurance and reverse SEO
ALLOW, a British company, launches social media insurance to protect the online reputation of businesses and individuals. No cash but offers reverse SEO.
MacDonald’s Blogger Outreach Criticism Reviewed
MacDonald’s finds itself in hot water over is blogger outreach programme. Nice idea but not executed properly?
UK’s 10 largest retailers showing no obvious preparation for the EU cookie directive
May the 26th is coming! The EU cookie directive is near… What are the UK’s top 10 ecommerce sites doing about it?
SEO implications of the NLA vs. Meltwater & PRCA case
An SEO / PR hybrid’s view of the NLA vs. Meltwater & PRCA case. What does Andrew Hughes (from the NLA) have to say about the matter?