Author: Ali Cort

Ali Cort
After graduating in music from Durham and briefly being a numbers whisperer at PwC, I heeded the call of financial PR. I’ve now spent over two decades supporting clients, dealing with crises, and copy deadlines. When not managing reputations or refereeing offspring disputes, I can be found playing tennis and netball (in a strictly amateur-but-enthusiastic fashion).

  • The World Cup, stereotyping and social media

    Stereotyping v. market segmentation. Bad v. good? Where should you draw the line between humour and offence?

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    Ali Cort

  • My Five #88

    Wales, the World Cup and a BBC Gaffe all caught the eye of Ali Cort in this week’s My Five

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    Ali Cort

  • Marketers, skillsets and content marketing

    Are journalists, publishers, and editors better at content marketing than traditional marketers? Ali, PR Director at Browser Media, gives her opinion.

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    Ali Cort

  • Emotionally Intelligent Content (EIC) and conversion rate

    Does your site emotionally connect with your audience? Find out how Emotionally Intelligent Content (EIC) can benefit your business.

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    Ali Cort

  • SMEs are frustrated with their websites

    What do British SMEs think about online marketing? Research findings from a survey of SMEs at the British Business Show.

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    Ali Cort

  • Google Analytics Series: Time on page / Time on site explained

    There’s more to Time on page/ Time on site than meets the eye. Find out more in our Google Analytics series.

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    Ali Cort

  • My Five #69

    Google Business Photos, Safe Internet Day and a funny Friday ski ballet, all in this week’s My Five by Ali.

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    Ali Cort

  • 10 New Year’s SEO Resolutions for Website Owners and Managers

    Looking for a fresh start for your business in 2014? Here’s 10 New Year resolutions that could help you get off to a great start.

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    Ali Cort

  • My Five #48

    Five things worth sharing from the last week (or so): Webmaster Tools, Google Alerts, B2B social media and more…

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    Ali Cort

  • Press release distribution services – useful or useless?

    Press Releases: Are distribution lists for dinosaurs? Maybe not a good link building tactic, but a great way to make noise if you have news

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    Ali Cort

  • My Five #38

    Ali checks out some of the digital winners, losers and general lunacy at the tournament in this week’s My Five.

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    Ali Cort

  • My Five #26

    My Five: Five things worth sharing from the last week (or so), brought to you by Ali.

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    Ali Cort