Digital Marketing Blog

How to encourage conversions? How to get users to buy, sign up or submit? Read on for testing a call to action, and designing CTAs.

Copy writing robots are set to take over in this week’s My Five, whilst brands are painting the town rainbow for Pride.

Following a lengthy beta-testing phase, all objectives are now available in LinkedIn Ads. So, which objective should you choose to get the best results?

Avoid making a faux pas when managing your organisation’s social media with these seven top tips for nailing hashtags.

Google continues to update its tools around mobile, with Yoast SEO following suit. And are smartphones changing our skulls? 

Your company’s on the hunt for new talent. You’ve got the career site, you’ve explored the job boards, and now you’re running some PPC ads too. But what more can you do?

There’s plenty of puppy love in this week’s My Five, as well as a great awareness campaign from Oreo and some dodgy Google Calendar invites.

An in-depth look at everything Twitter has to offer and how you can use the social platform to boost your business’ marketing strategy.

We take a look at Google’s new ‘local campaign’ feature, how it works, and whether it’s right for your business.

Wolves, eagles, and sharks in the office, pouting in Pripyat, and unpopular opinions about food all feature in this week’s My Five.

The second instalment of our review series examines Dave Trott’s latest book, Creative Blindness (And How To Cure It)

Featuring Google, IKEA, and Apple, here’s a look at some of the digital marketing news that’s caught our eye this past week.