Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Keyword warrants. Justified or another step towards a dystopian nightmare?

    Should we be alarmed at Gov. powers to use keyword search history as evidence in criminal investigations?

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  • My Five #455

    Social media platforms come up with more ways to get our money, Google mixes up the SERPs and the fuel shortage brings out the best in British humour. All in this week’s My Five.

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  • How to optimise videos for YouTube search

    Optimising videos for YouTube shouldn’t be a long and laborious process. Here’s our introduction on how to optimise videos for YouTube search.

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  • My Five #454

    Google’s supporting the travel industry, Apple is taking strides to diagnose mental health, Search Console goes dark, and do we need more emojis? All in this week’s My Five.

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  • 5 sources of free data for your digital PR campaigns

    There are few things that editors and journalists love more than new research, but if your budget won’t stretch, here’s how you can make use of free data.

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  • My Five #453

    Toxic Instagram, bonkers judgement by Time Magazine, LinkedIn espionage, biscuit wars and pigs in boots (not blankets) are all on the menu in this week’s My Five.

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  • Crisis management – the role of the company website

    A business should prepare for a crisis. What role does the website have in mitigating the reputational damage during such an event?

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  • My Five #452

    Social media updates and dogs, it’s what My Fives are for! This week Twitter launches Communities, Facebook partners with Ray Ban, and some furry friends meet the bin man.

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  • Filling the third party cookie gap

    Third party cookies are in the process of being phased out, so what can marketers do now to plug the gap?

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  • My Five #451

    Most good things must come to an end… Expanded Text Ads, LinkedIn Stories, but not the public ridiculing of Matt Hancock, which remains strong. All in this week’s My Five.

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  • How to Calculate Engagement Rate

    Analysing social media performance can be a tough task for marketers. Here we explain everything you need to know about calculating engagement rate.

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  • My Five #450

    A stat attack, A.I., content fatigue, cookies, cinnamon and milk are all on the menu in this week’s My Five. Feast your eyes.

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