Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • How Can Ad Extensions Help Your Ad Rank?

    Ad Rank, your max CPC bid and Quality Score, right? Wrong. Ad Rank now takes into account a third component, Ad Extensions.

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  • Web analytics for beginners

    New to Analytics? Read our beginners guide and tell us what you’d like to know more about.

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  • WE DON’T NEED NO EDUCATION. Or perhaps, we do.

    Spelling, grammar and punctuation errors can damage the credibility of your brand. Remember, check, and check again.

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  • Social Media: The Importance of Influence

    Does your brand/company leverage influencers on social media? Find out why influence marketing is important for your online presence.

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  • My Five #55

    Five things worth sharing from the last week (or so) – Halloween, a box of cats, ‘selfies’ and more…

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  • The Selfie; what is it and how can you use it for digital marketing?

    If a picture paints 1000 words, what does the selfie have to say?

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  • How to optimise YouTube videos

    Video optimisation isn’t too far removed from website optimisation, and could make all the difference when it comes to growing your audience

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  • Winning over the blogging sceptics

    Blogging is one of the most powerful marketing tools available to businesses, yet despite the benefits many are still resisting the pull.

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  • My Five #54

    This week, Alex covers the new iPad Air, British Gas’ Social Media Fail and Scotchy Scotch Scotch for all teh Anchorman and ice cream fans.

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  • Three golden rules for making corporate videos

    Whether your video is about extreme sports or the chemistry of drying paint, there is no excuse to not make them dynamic and compelling.

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  • Using negative keywords and how to identify them

    Tips on AdWords negative keywords; how to use negative keywords and how to find and add them to campaigns/ad groups.

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  • Mention vs Talkwalker: Alert Monitoring Tool Comparison

    Before Google resurrected Google Alerts (minus Reader), here at Browser Media, we reviewed two of the most-talked about alternatives.

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