Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Content Marketing and Conversion Rate Optimisation

    Content Marketing and Conversion Rate Optimisation go hand-in-hand. See which tests you should run on your engaging copy so it converts.

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  • My Five #116

    Boobies, bad lip syncing and some valuable mobile website tips – all in this week’s My Five.

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  • £2k offered to SMEs for strategic growth advice

    Eligible for The Government’s Growth Voucher scheme? SMEs offered a subsidy for seeking advice in marketing, attracting & keeping customers.

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  • 9 ways to determine whether or not your PPC campaigns are working for you

    Here are some metrics to look at when trying to determine how well your PPC campaigns are performing.

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  • My Five #115

    Five things that happened in the last weekish that caught the eye of the Browser Media Team: Facebook, Cyberbullies, Chocolate Eggs and more

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  • Why your brand should be using Polyvore

    Polyvore and why your Fashion, Beauty or Home-decor brand should be using it. It’s FREE, it’s versatile – and there’s more information here!

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  • The Digital Potential Of Open Data

    No longer tied to the Freedom of Information Act: The rise in open data and real-time information – Creative Marketeers, see what’s available!

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  • My Five #114

    The first My Five of 2015 – Wikipedia’s most edited articles, Facebook copyright hoax, Twitter gets out of hand and the tragic #JeSuisCharlie

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  • Is Marketing Dead?

    According to Google, marketing is dying! Can this be true? What is the latest state of play in the SEO v Inbound Marketing showdown?

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  • A shorter contact form increased enquiries by 54%

    Conversion Rate Optimisation Case Study: Halving the length of the contact form increases enquiries by 54% – Contact Form Best Practices

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  • What is paid search and why should you be using it?

    A quick explanation of what paid search advertising is and why businesses should be investing in it to grow their businesses,

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  • How discount codes affect checkout conversion rate

    Should you be offering your customers discount codes? How does this affect customers without one? 5 test ideas for your checkout to run NOW!

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