Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
-
Why measuring AI visibility is (mostly) BS
AI visibility tools promise to show how often your brand appears in LLMs, but can they?
|
-
Is SEO dead (again!)?
How some interviews have left me questioning whether SEO may actually be dead.
|
-
-
Brand refresh? Here’s everything else that needs to change
While not as much work as a full rebrand, lots of things can end up being overlooked.
|
-
How AIOs are reshaping click-through rates
Are AI Overviews an SEO apocalypse or a new opportunity?
|
-
-
AI disclosure in ads: what you need to know
Why transparency matters for Google, Meta and TikTok AI-generated ads.
|
-
Search Console looks beyond websites
A quick look at a new report that Google has announced for Search Console.
|
-
-
10 questions to ask your marketing team about SEO
A practical checklist to help you have better conversations with your marketing team about SEO.
|
-
Why most consumers don’t trust generative AI
Research reveals why trust in AI marketing is waning, and what brands must do if they want to continue leveraging it.
|
-
