Optimising videos for YouTube shouldn’t be a long and laborious process. Here’s our introduction on how to optimise videos for YouTube search.
6 factors that might affect your search traffic – that aren’t digital
When analysing search traffic it can be easy to get caught up in all the online factors that might be impacting traffic. We take a look at six non-digital reasons your search traffic might be down.
What digital marketers can learn from England’s Euro 2020 campaign
While football didn’t come home, we can take a lot of positives from the Euros. Here are 4 things digital marketers can learn from England’s Euro 2020.
10 reasons why SEO is like the Euros
SEO’s coming home! The country’s gone football mad and so have we, with that in mind here are 10 similarities between SEO and the Euros.
Are outbound links good for SEO?
When it comes to SEO, inbound links get most of the attention – and rightly so – but what about outbound links? We look at how they add value to your site.
My Five #439
A Google-heavy My Five this week. Riding the SEO rollercoaster and announcements from Search Console and Google News. But also a very cool dog.
Bounce rate on google analytics – understanding the data
Bounce rate is an important metric in Google Analytics but how well do you understand the figures? Here is everything you need to know to understand bounce rate.
What are ‘follow’ and ‘nofollow’ links and how do they impact your SEO?
We take a look at the difference between follow and nofollow links, their impact on SEO, as well as Google’s guidelines on the matter.
Three pieces of SEO data PRs should be using
There’s much discourse about the connection between PR and SEO but all too often these departments work in silo. Here’s the SEO data PR pros should be using.
Good news for Google Search Console users
Two welcome improvements to Google Search Console enhance the experience of a tool every webmaster should use.
How to optimise podcasts for search engines
Podcasts have become popular in recent years and can be a lucrative marketing tool for many. We take a look at how to optimise podcasts for search engines.
Guide to Google Organic SERPs 2021
Google’s search engine results page (SERPs) have changed a lot over the years. As of 2021, these are the main Google organic SERPs you’re likely to see, and why.