Google’s helpful content update is currently in the process of being rolled out. We take a look at what it includes and how it might impact you and your clients.
Using AI Copywriting Tools for SEO – Yay or Nay?
Neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, can AI tools be used for SEO?
Structured Data – Pros and Cons
Google announces enhancements to editorial product review pages with ‘pros and cons’ markup. Just a shame about the basic features of a cheese knife.
Can you take a break from SEO?
Has your site got gremlins in the system and other nasties? We take a look at the dangers of simply stopping your SEO activity.
How to use GA’s Site Search data to optimise your content
Site Search data can help inform everything from decisions on navigation and site structure, to keyword research, and content ideas.
How to repurpose content
Updating, optimising or reformatting your content for a different goal, audience or channel can extend the life of your copy, as well as help underperforming content shine.
5 ways to accidentally create canonical issues
It can be easy to publish duplicate content and create SEO issues. How does the use of a canonical tag help overcome these traps?
My Five #483
This week’s My Five features crypto crashes, boob bans, Google giving bad SEO advice and a more inclusive image search.
Why is Google changing my page title?
We take a look at some of the reasons why Google might change the page title that is appearing in SERPs.
Repurposing content: how to select which content to repurpose
Creating content takes time. Creating good content takes even longer. Find out why you should be repurposing content and how to select which copy to start with.
10 tips for a successful website launch
Advice from luxury extension specialists, David Salisbury, on how to manage a new website build, including key SEO considerations to bear in mind.
My Five #475
It’s a social media heavy My Five this week, fighting gender equality, cyber attacks and sparking a wheely good debate on Twitter.