Link building in 2025

Link Building in 2025

Isn’t link building dead? Of course it isn’t. It has simply evolved. What should you be thinking about when thinking about link building in 2025?

Joe Friedlein
Vendee Globe and seo

Why is SEO like the Vendée Globe?

It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.

Joe Friedlein
Goodbye disavow tool

Should you use Google’s disavow tool?

Disavowing links has always been a bit controversial. It looks increasingly likely that that you will soon lose the ability to fret over whether to disavow links anyway.

Joe Friedlein

Are Google’s days numbered?

Is criticism of Google a flash in the pan or a sign that people are becoming increasingly frustrated with the search giant?

Joe Friedlein
is link building dead?

R.I.P. Link Building?

So, link building is the latest tactic to be declared as dead. Can this really be true?

Joe Friedlein
How Clever Is AI

AI v SEO

Does the rise of AI spell the end for SEO? 8 examples of how AI is shaping SEO. What does this mean for the digital marketer?

Joe Friedlein
Yoast 20

Yoast 20.0 is unleashed

Change is not always popular. The new version of Yoast is a *big* change.

Joe Friedlein