What is a good keyword research (KWR) strategy for trade associations to attract the right audiences?
Should I accept guest posts on my blog?
Guest posts are friends, not food.
Link Building in 2025
Isn’t link building dead? Of course it isn’t. It has simply evolved. What should you be thinking about when thinking about link building in 2025?
Why is SEO like the Vendée Globe?
It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.
Should you change your brand / domain if your business shifts focus?
We often face questions about changing a domain name. Whilst there are occasions where it makes sense, you should exercise caution.
What did we learn from the leaked Google search API documents?
Was the leak the ‘biggest event in SEO history’ or (another) storm in a teacup? What did we learn from the hysteria?
Should you use Google’s disavow tool?
Disavowing links has always been a bit controversial. It looks increasingly likely that that you will soon lose the ability to fret over whether to disavow links anyway.
Are Google’s days numbered?
Is criticism of Google a flash in the pan or a sign that people are becoming increasingly frustrated with the search giant?
Panic Stations – It Is Google Update Time!
Should you be worried about a Google Core Algorithm update? What do we know about the March 2024 update?
What does Google’s 3 pillars of search tell us about SEO?
The DOJ v Google case in the US is surfacing some interesting evidence, which reveals a little of Google’s inner workings. What did we learn this week?
R.I.P. Link Building?
So, link building is the latest tactic to be declared as dead. Can this really be true?
AI v SEO
Does the rise of AI spell the end for SEO? 8 examples of how AI is shaping SEO. What does this mean for the digital marketer?