The DOJ v Google case in the US is surfacing some interesting evidence, which reveals a little of Google’s inner workings. What did we learn this week?
So, link building is the latest tactic to be declared as dead. Can this really be true?
Does the rise of AI spell the end for SEO? 8 examples of how AI is shaping SEO. What does this mean for the digital marketer?
Change is not always popular. The new version of Yoast is a *big* change.
Here’s what to look at if you’ve seen an unexpected spike in traffic.
How do you rank well on Google? A new resource tells us everything you need to know to dominate the SERPs.
R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?
A look into the different types of anchor text, how to optimise it, and what to be careful of.
Google releases an update that targets AI content spam. What does it mean and should you *really* obsess over algorithm updates?
Google’s helpful content update is currently in the process of being rolled out. We take a look at what it includes and how it might impact you and your clients.
Neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, can AI tools be used for SEO?
Google announces enhancements to editorial product review pages with ‘pros and cons’ markup. Just a shame about the basic features of a cheese knife.