Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Social media influencer marketing

    How to choose the right influencer for your brand.

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  • Google AI Overview: What does it mean for SEO?

    Now that Google AI Overviews (AIOs) have arrived in the UK, have the results improved, and what impact will it have on SEO?

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  • Reality check

    Understanding the risk of disinformation and how to combat it.

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  • Case studies on websites

    Getting case studies website-ready can be the bane of many marketing departments’ lives but is the hassle worth it? We think so!

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  • Should you change your brand / domain if your business shifts focus?

    We often face questions about changing a domain name. Whilst there are occasions where it makes sense, you should exercise caution.

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  • How long should a blog post be?

    Is there an ideal blog post length for SEO? Can word count make your article perform better or worse in search? Let’s explore!

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  • Is the GenAI tool in Google Ads any good?

    Do we need generative AI in Google Ads? I tried it out, so you don’t have to.

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  • How to avoid the cringe factor in your writing

    Nothing screams GCSE creative writing quite like the overuse of alliteration. Here’s what else to steer clear of.

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  • 100% proof

    Typos are annoying and can undermine the impact – or accuracy – of an otherwise valuable piece of content. Here are some proofreading tips to keep your writing error-free.

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  • Five heartwarming Olympic marketing campaigns

    Five marketing campaigns from Olympic sponsors that will warm the cockles of your heart – all of which put women in the spotlight.

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  • Google U-turns on 3rd party cookie deprecation in Chrome

    The stuttering death of 3rd party cookies in Chrome is pushed back (again) as Google announces that the deprecation is on hold.

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  • How to learn digital marketing

    Are you looking for a career in digital marketing but don’t have any experience? Here’s how to learn digital marketing, from someone in their first marketing role!

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