Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Christmas: How B2C can maximise PPC ROI by preparing now

    Christmas is less than a month away! It’s time to take a fresh look at your PPC strategy to maximise ROI throughout the rest of December.

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  • My Five #110

    Kim Kardashian’s back end proves to be more robust than Net-a-Porter’s, an excellent John Lewis ad parody and Google in trouble. It’s MyFive

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  • Discount & voucher code trends and usage

    What do people think about voucher codes? A social taboo or something to brag about? Research exploring the evolution of discount codes.

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  • Google’s Grow Local Event at Browser Media

    We hosted Google’s Grow Local Event on 25th Nov 2014. Click for PPC tips in 2015, as well as our thoughts, feelings and other key take-aways

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  • Do you trust AdWords Express?

    What are your thoughts on Google Express? It is a good solution for local businesses or should they invest the time to create their own AdWords campaigns?

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  • My Five #109

    Five interesting things we’ve seen in the last week including Google in Time Square, the end of Facebook’s free ride and the BandAid 30 lineup.

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  • My Five #108

    Bill Cosby and Dapper Laughs get destroyed by social media, free beer, comet landings and shiny things. What has caught Vic’s eye this week?

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  • Do you trust Google’s Webmaster Tools data?

    How accurate is the data in Google Webmaster Tools? Can you trust the average rank and impression / clicks report?

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  • The 5 most important benchmarks for a new SEO client

    Find out what the Five most important benchmarks for a new SEO client are with our run down of Raven’s latest webinar.

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  • Understanding Penguin 3.0

    Still confused, concerned and confounded by Google’s Penguin update? Have a read of the following post for recovery tips and advice.

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  • My Five #107

    A cereal cafe, a CGI penguin, some genuinely helpful advice and a bunch of epic firework fails – it’s all in this week’s My Five.

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  • Creating Content for Transactional vs Relational Buyers

    Website traffic: Are you attracting Transaction shoppers obsessed with bargains, or Relational shoppers who search for quality? What’s best?

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