Digital Marketing Blog

What does it take to be a successful marketer in 2024 and beyond? A reflection on the skills that I believe you need to have in your tool box to excel in marketing.

Find out how to use politics to advance your PR strategy with our seven tips aimed at organisations that don’t usually engage in this sort of activity.

Whether it’s an interview, press conference, or a sudden crisis, being media trained for all eventualities is essential for anyone publicly representing their brand.

What do the latest updates to YouTube mean for brands, creators, and users?

Algorithm updates are usually accompanied by mild hysteria amongst the SEO community. Why do I think that it is typically a storm in a tea cup?

Five times emojis are and aren’t appropriate.

What types of case studies should you consider for your website and what’s the difference between them?

Things are looking bleak on the local news front, but here are five alternatives.

Undertaking original research can be a great way to generate new content. But what exactly does it involve, and how can it help improve your brand?

GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.

How to choose the right influencer for your brand.

Now that Google AI Overviews (AIOs) have arrived in the UK, have the results improved, and what impact will it have on SEO?