A concise but informative overview of how you can write better blog content, and how to optimise your posts for an online audience.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
My Five #355
A bad week for journalism and ad targeting but a good week for Twitter and TikTok, plus some amazing pictures of dogs in bags. It is My Five time.
We say bye-bye to Google Ads’ average position
What does Google’s decision to remove the average position column in Google Ads mean for advertisers?
Are Instagram posts getting longer?
Long-form Instagram captions seem to be a growing craze amongst high profile users. We unpick the possible reasons behind this new phenomenon.
How to Make a Lookalike Audience in Ads Manager
Guest writer, Ilan Nass, talks us through duplicating a Facebook audience and how this can enhance your social media marketing.
My Five #354
Marketing wins, and marketing fails, but also a shake up to search that’s got SEOs’ tongues wagging. It’s all in this week’s digital marketing run down.
Google’s nofollow attribute just got a big update: Here’s what it means for you
We examine Google’s recent update to nofollow links, and how this could affect your SEO strategy.
Top tips and tools you need for using social media visuals
Guest writer, Ronita Mohan, explores how using visuals in your social media marketing can drastically increase engagement rates and raise brand awareness.
My Five #353
In this week’s My Five, we ask questions such as ‘… could that really be the Loch Ness Monster?’ and ‘…how far would you go to be an influencer?’
Quick tips for using reciprocity in marketing
Calling on deeply ingrained human behaviour, reciprocity in marketing means offering potential customers something for nothing. And expecting nothing in return.
My Five #352
It’s a filthy My Five this week. Google is playing dirty, M&S is told to clean up its language, and Pornhub launches a campaign to stop plastic waste.
Do I really need a blog? The benefits of blogging for business
We explore the benefits of business blogging, how to do it well, and why it’s such a powerful marketing tool.