GA4 is not winning the hearts and minds of digital marketers around the world. A look at user engagement and why it appears to be broken.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Social media influencer marketing
How to choose the right influencer for your brand.
Google AI Overview: What does it mean for SEO?
Now that Google AI Overviews (AIOs) have arrived in the UK, have the results improved, and what impact will it have on SEO?
Reality check
Understanding the risk of disinformation and how to combat it.
Case studies on websites
Getting case studies website-ready can be the bane of many marketing departments’ lives but is the hassle worth it? We think so!
Should you change your brand / domain if your business shifts focus?
We often face questions about changing a domain name. Whilst there are occasions where it makes sense, you should exercise caution.
How long should a blog post be?
Is there an ideal blog post length for SEO? Can word count make your article perform better or worse in search? Let’s explore!
Is the GenAI tool in Google Ads any good?
Do we need generative AI in Google Ads? I tried it out, so you don’t have to.
How to avoid the cringe factor in your writing
Nothing screams GCSE creative writing quite like the overuse of alliteration. Here’s what else to steer clear of.
100% proof
Typos are annoying and can undermine the impact – or accuracy – of an otherwise valuable piece of content. Here are some proofreading tips to keep your writing error-free.
Five heartwarming Olympic marketing campaigns
Five marketing campaigns from Olympic sponsors that will warm the cockles of your heart – all of which put women in the spotlight.
Google U-turns on 3rd party cookie deprecation in Chrome
The stuttering death of 3rd party cookies in Chrome is pushed back (again) as Google announces that the deprecation is on hold.