Ever wondered how to use QR codes for marketing? Read on to find out when and how to deploy QR codes successfully for marketing campaigns.
Digital Marketing Blog
What is going on in the world of digital marketing? All the latest inbound marketing news.
Advantage+ Shopping campaign updates coming to Meta in 2024
Advertisers need to watch out for Meta’s Advantage+ Shopping updates, to ensure they are utilising all its assets and keeping up with the competition.
Cunning stunts
How well-planned and executed PR stunts can boost coverage and awareness
Panic Stations – It Is Google Update Time!
Should you be worried about a Google Core Algorithm update? What do we know about the March 2024 update?
7 things to consider when selecting a company spokesperson
Spoiler alert: you can have more than one.
Understanding the modern buying journey
Salsify’s latest research looks into the consumer buying journey, highlighting trends for brands to leverage in their 2024 e-commerce strategies.
Google core update March 2023
What is Google’s core update in March 2023 and how does it affect SEO?
Essential elements for an effective digital marketing strategy
How to engage with your audience and grow your brand.
Changes to Google’s Search Partner Network coming 4 March
New transparency is coming around Search Partners and the option to exclude placements for Performance Max campaigns.
Google Ads ‘Other’ search term data, and what to do about it
Are you seeing a lot of ‘Other’ search term data in your Google Ads campaigns? Here’s why, and what (to an extent) you can do about it.
7 tips for writing a holding statement
Naturally, the wording of a holding statement is subject to scrutiny so it’s important to get it right. Here are some tips.
The next evolution of ChatGPT: a memory feature for enhanced usability
OpenAI has announced a new feature for its chatbot: ChatGPT Memory. Here’s everything you need to know about the upcoming changes to the AI.