Digital Marketing Blog

Performance Max campaigns allow advertisers to place ads across Google’s network and channels. But are they actually any good?

Having a strong news hook or an article of value isn’t enough on its own – you need a media list in order to increase your chances of coverage.

What does Bard mean for SEO and, more importantly, can I confuse the AI bots by talking about pork scratchings in the same breath?

A brief guide to duplicate content in 2023: what causes it, what impact it has, and how close is too close.

Emotions are proven to drive purchasing decisions, so increasing your brand’s intimacy is a beneficial marketing tactic. Here’s how you can improve yours!

Change is not always popular. The new version of Yoast is a *big* change.

Google has announced that it will sunset its free and paid versions of Google Optimize on 30 September 2023.

Here we look at the reasons why B2B marketers should be using LinkedIn to get in front of new prospects.

Meta is making some great strides in trying to protect teenagers on its social media platforms. Here we look at what steps it has taken so far.

Good editing is more than just proofreading. Here’s what to bear in mind when reviewing someone else’s content.

New year, new marketing strategy. Six Google leaders have shared their predictions for 2023’s digital marketing trends.

For better or worse, Twitter has changed a lot since Musk became CEO. As a result, brands need to decide whether to pull back from Twitter, or carry on as usual.