Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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Is ChatGPT’s new image generator actually any good?
As artificial intelligence matures, it is getting increasingly powerful. What do I think about ChatGPT’s recently added image generation capabilities?
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How to track AI traffic in Google Analytics 4 (GA4)
AI-driven traffic is on the rise. Learn how to identify and track AI referrals in GA4, ensuring more accurate reporting as new AI tools emerge.
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How to become a more well-rounded marketer
5 tips on adding value to a business beyond your job title.
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Embracing AI in 2025
HubSpot’s 2025 State of Marketing & Trends Report reveals why marketers should embrace AI.
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KWR for trade associations
What is a good keyword research (KWR) strategy for trade associations to attract the right audiences?
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Is the internet the ultimate democracy or the apogee of political bias?
Mark Rober posted a video suggesting that Tesla cars are child murdering evil things this week. Cue a social media firestorm…
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The problem with content grading tools
Just an excuse to offload my frustrations about copy readability tools…
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Is Google Ads keyword targeting dead?
‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.
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