The latest news from the world of digital, along with insights, opinions and practical tips.
Google presents some interesting findings that bring claims made by click fraud consultants into doubt.
|
The major search engines join forces to tackle the issue of PPC click fraud.
|
What is PPC click fraud? Is click fraud a serious problem? What are search engines doing to prevent click fraud and what can you do?
|
Why is Google suddenly demanding much higher bid prices in adwords campaigns? A look at the increasing costs of Adwords PPC campaigns.
|
Exploring the power of Google and how businesses should work with, not against, the search engine giant.
|
An analysis of the UK search engine marketing (SEM) industry and key trends for 2006.
|
Introducing: Google Trends. See how search volumes for keywords have changed over time and where in the world these searches occurred.
|
2005 IAB/ PwC online adspend figures show incredible growth for online advertising, which grew to £1.4 billion.
|