Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Looking at Guild’s new Periodic Table of Community Strategy©

    Guild, has launched The Periodic Table of Community Strategy©, a graphic displaying the fundamental elements of community strategy.

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  • My Five #472

    In today’s My Five, Zuckerberg wants to make employees his ‘Metamates’, Coinbase takes a punt on a Superbowl ad, and beauty influencers lube up.

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  • Should blog posts be date stamped?

    Absolutely! But you can update them when the content is refreshed. We explore the importance of including date stamps on your blog posts.

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  • Responsive Search Ads 101

    All you need to know about Google’s responsive search ads before expanded text ads become obselete this June.

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  • My Five #471

    Core Web Vitals get serious, users opinions on brands on Twitter, and do impressions equal search volume? We look at all that and more in this week’s My Five.

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  • Why am I excited about the new Search Console URL Inspection API?

    Geek alert! The new URL inspection API is a welcome new addition to the already excellent Google Search Console.

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  • My Five #470

    There’s now a plastic tennis court in the Aussie ocean and Facebook’s in trouble, but Cuthbert is finally free! Read all about it in this week’s My Five.

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  • 7 ways to measure the quality of your outreach targets

    From domain authority to spam score, we’ve shared seven factors for establishing the quality of the domains you’re looking to gain coverage or links from.

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  • My Five #469

    Do you know your Flock from your FLoC? We explore everything you need to know in this week’s My Five.

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  • What are LinkedIn Career Pages and what is LinkedIn Life?

    Finding a way to stand out on social media can be beneficial when recruiting new employees. LinkedIn Career Pages and LinkedIn Life help you do exactly that.

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  • Google ditches FLoC in favour of its new Topics API

    Google has announced that it has given up on its FLoC tracking technology, in favour of a new interest-based targeting API named Topics. Read all about it here.

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  • My Five #468

    Good news from Google Search Console saves this week’s My Five from being fairly ragey against all sorts of machines.

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