Digital Marketing Blog

Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.

R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?

A look into the different types of anchor text, how to optimise it, and what to be careful of. 

Pitching ideas to journalists and bloggers is a great way to secure coverage, but it’s a competitive game. Here are 8 tips for writing the perfect pitch.

Find out how to develop a paid content marketing strategy to reach potential customers, no matter where they are in the marketing funnel.

Google releases an update that targets AI content spam. What does it mean and should you *really* obsess over algorithm updates?

Reddit may not be at the forefront of your mind when it comes to advertising but like the other social media platforms, it too offers pay-per-click ads. Read on to find out if it could be an option for your brand.

FIFA’s World Cup has a proven track record of increasing consumer spending, and in 2022 it coincides with one of the busiest retail periods of the year.

Don’t worry, it is not as bad as it sounds. Google announces the rebrand of Data Studio as part of the unification of its business intelligence tools.

The UK government has decided that they want to come up with its own data privacy laws, replacing GDPR. But what could this change mean for businesses, and their marketing team?

It appears that Google has been listening and has added two new features to improve its recommendations in Google Ads. Read on to find out all you need to know about the updates.

With the UK on the brink of recession, businesses are looking for ways to cut costs. Here are 5 reasons your brand should continue investing in marketing.