Digital Marketing Blog

You don’t need to be an SEO expert to understand what is involved in this area of SEO.

As artificial intelligence matures, it is getting increasingly powerful. What do I think about ChatGPT’s recently added image generation capabilities?

The power of podcasting and why your brand needs a podcast strategy.

AI-driven traffic is on the rise. Learn how to identify and track AI referrals in GA4, ensuring more accurate reporting as new AI tools emerge.

5 tips on adding value to a business beyond your job title.

HubSpot’s 2025 State of Marketing & Trends Report reveals why marketers should embrace AI.

What is a good keyword research (KWR) strategy for trade associations to attract the right audiences?

Mark Rober posted a video suggesting that Tesla cars are child murdering evil things this week. Cue a social media firestorm…

Just an excuse to offload my frustrations about copy readability tools…

How to pitch stories to journalists and maximise media coverage.

‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.

Enjoy a selection of my favourite brand identity examples.