Demographic targeting with PPC ads

Google launches demographic targeting through adwords. Only show your PPC ads to specific demographic profiles. Too good to be true?

Joe Friedlein

Chinese search engine launches in Japan

Baidu launches in Japan and hopes to perform as well as it has done its native China. Google and Yahoo! are likely to feel the pinch.

Joe Friedlein

Yahoo using del.icio.us for search results

As Yahoo sees market share slip further, it introduces del.icio.us results to its SERPs. Will this improve the quality of the results and help boost the search engine’s market share?

Joe Friedlein

Google is ‘white bread for the mind’

Is Google to blame for the softening of our brains? Do search engines prevent us from being able to form our own opinions and beliefs? A look into the effect that the internet is having on our students.

Joe Friedlein

Survey reveals role of search engines in travel purchases

Study from Google / comScore reveals that only 10% of first visits to travel websites result in sale. 38% of sales take place four weeks after the initial visit. Search engines are being used in more sophisticated ways to find travel related web content.

Joe Friedlein

Open-source search engine launches

Wikia search launches in alpha to a rapturous lack of applause. Only time will tell if the human edited search results will help improve the quality of the search results, but Google can rest easy for the immediate future.

Joe Friedlein

Google gets approval for DoubleClick deal

The Federal Trade Commission approves the Google acquisition of DoubleClick in the US. Approval is still required in the EU, but does this decision clear the way for the search engine giant to continue its march towards total domination of online marketing?

Joe Friedlein

Google uses human power for its search results

Google reveals a little more about how it uses human review panels to assess the quality of its search results. Not new news as such but some interest comments from Google’s Director of Research, Peter Norvig

Joe Friedlein

Google develops online encyclopedia

Google introduces the knol – a unit of knowledge – and launches challenge to wikipedia. Google the content indexer becomes Google the content provider.

Joe Friedlein