Quality score platforms have higher click through rates

An interesting study into how a quality score ppc platform can have positive effects on the user experience and thererefore the click through rates. How initial results from Yahoo!’s Panama platform demonstrate this effect.

Joe Friedlein

How do people actually use search engines?

An interesting report in how people actually use search engines. What do they look at and what do they click on? Is there a different between information seekers and those ready to buy?

Joe Friedlein

Google Adwords Quality Score Revealed

Google announces that it will show quality scores against keywords in AdWords campaigns – what are the objectives of the quality score?

Joe Friedlein

Does Bid Management Software Work?

Nope. Well, we believe that effective PPC management today comes from real insight and that it will always outperform automated software.

Joe Friedlein

Google marches on

Google has announced its earnings for Q4 2006 and demonstrates that it is still growing at a rapid rate. Revenues of $3.21 billion for the quarter ended December 31st 2006 […]

Joe Friedlein

Google Audio Ads

Google announces beta tests of Google Radio Ads in the U.S.

Joe Friedlein

Google shares hit the $500 mark

Google shares hit the 500 dollar mark. A brief look at the history of Google shares.

Joe Friedlein

Casino Royale

Casino Royale is released in the UK. What similarities are there between the secret world of James Bond and the often secretive world of search engine optimisation?

Joe Friedlein

Customised Google Search Engine

Create your own customised search engine using the power of Google Co-op. How niche vertical search sites can be a reality.

Joe Friedlein

Google v. Yahoo!

Google reveals amazing increase in 3rd quarter profits. Where does this leave Yahoo?

Joe Friedlein