Meta has recently announced the launch of its new AI Sandbox, which allows select Meta advertisers to make use of its generative AI tools.
The three tools available within the Sandbox are as follows:
Text variations
You simply enter some ad copy and then Meta will suggest further ad copy variations that you might consider testing alongside or instead of your own version.
You then get the option to provide your feedback on the suggestions by clicking the “Not great” or “Looks good” options which can be found beneath each suggestion:
Background generation
Using text prompts you can describe the background you are looking for in your ad, the appearance or style. For example:
This allows advertisers to easily create multiple images and therefore test them against each other to see which has the greatest impact, and performs best within their campaigns.
Image cropping
As suggested, this tool allows advertisers to crop images to fit the various placements across Facebook and Instagram, so Feeds/Stories, for instance.
All these tools could really help those advertisers with little creative resource/experience. Having numerous different ad text variations automatically generated, for example, could really save time, but these tools are only available to a small group of people so far. However, come July they should be available to more, as Meta plans to expand the pool of advertisers with access. They then plan to fully add the features to Meta later in the year.
Changes to Meta Advantage
Meta Advantage is Meta’s suite of AI products launched this year: Advantage+ Shopping, Advantage+ app campaigns etc.
“At its core, Meta Advantage is a suite of 12 products that use AI and machine learning to help optimize campaign results, personalize your ads by matching them to the right people at the right time and unlock greater efficiencies to help you save time and money.”
This month Meta has announced some new features within the Advantage series:
- Switch manual campaigns to Advantage+ Shopping with just one click – over the next month some advertisers will be able to simply switch to Advantage+ Shopping when duplicating a manual campaign
- Videos in catalog ads – advertisers will have the option to import branded videos or customer demos for their catalog ads, instead of just static images
- Performance comparisons – automatic reports comparing manual to Advantage+ campaigns will soon be available
- Advantage+ audience launched – this will work as a suggestion for who should see your ads, allowing the advertising system to find people beyond the suggestion
