Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Will.
1. Twitter’s guide to 2022
With 2022 just a couple of weeks away, it’s time for the world to start planning for the year ahead, and this is no different in the world of digital marketing. This week Twitter has published a new 2022 planning guide that aims to assist marketers with their Twitter strategy. The full 69-page guide includes a variety of templates, tips and prompts to help you think about how you can boost your Twitter strategy.
Some of the key elements include:
- A 2022 calendar that allows you to highlight key dates and events for the year ahead, something that is vital in any social media strategy.
- A template that allows you to define clear guidelines for your tweets, including the tone of voice to use, image guidelines, and policies on using emojis. This is particularly useful if your Twitter account is managed by a team as opposed to an individual.
- A number of prompts to help marketers consider various elements and features that Twitter offers which can often be overlooked. This also allows you to ensure you have established a practical approach that can be carried out.
- The remainder of the guide is mostly made up of a month-by-month planner which leaves room for marketers to fully plan their Twitter strategy throughout the year.
The guide is extremely useful for all Twitter users, even if you are confident on the platform it might just help to perfect your strategy. Be sure to check out the guide in full, and if you are starting to plan your social strategy for 2022, check out our 2022 social media marketing predictions.
2. The best PR campaigns for 2021
Every month PR Week picks out the top PR and comms campaigns from the month and asks their readers to choose their favourite. As the year draws to a close they look back at the winners from each month to highlight the best 11 PR campaigns from 2021.
Of course all of these campaigns are brilliant, but I particularly like the below, for very different reasons. These two campaigns display both sides of PR strategies, firstly you have those that truly make an impact and a strong statement. Secondly you have the strategies that provide an opportunity for brands to let their personality shine through.
EA Sports & Kiyan Prince Foundation – Long Live The Prince
Business Iceland, ‘Icelandverse’
3. 2021 Year in Search
Ok, so I’ve slightly cheated as Joe has already written a blog post looking at Google’s 2021: A Year in Search, but it felt too big to leave out of this My Five. Unsurprisingly, the pandemic once again dominated search, especially in early 2021, however there slowly seems to be a trend for recovery later in the year.
I particularly like to look at the Google Trends report which highlights the top 5 trending topics for a number of areas including total searches, food, games, sports, TV and much more.
4. The top ecommerce platforms of 2021
As is often the case through December, it’s time to reflect on the past 12 months, something that HTTPArchive does perfectly in their annual state of the web report. While I must admit I haven’t read all 24 chapters of the report, the snippets that I have read provide an excellent insight into the state of all areas of web development. Specifically for this section of my My Five, I will be looking at chapter 17 which analyses the state of ecommerce and how it has changed over the past 12 months. Some of the key highlights include:
While the number of ecommerce sites has increased year on year from 2020 to 2021, the percentage of total sites that are ecommerce has actually dropped by 2%.
While there has been a huge rise of 48% for the number of ecommerce platforms, WordPress’ WooCommerce plugin is still by far the most popular with Shopify in a strong second place.
Like I said, the whole report is far too in-depth for just part of a My Five, so be sure to check out the full 2021 State of the Web report.
5. Finding light in the darkness
If there is one thing that the British public is good at it’s turning a negative situation into something we can have a laugh at. Of course, I’m not saying the whole pandemic has been a laughing matter, but sometimes you need to laugh at the negatives to help you get through them.
While it can be a place of doom and gloom, Twitter is often a great source of entertainment as users try to make light of a negative situation. The Poke has rounded up some of the best tweets about the pandemic, some of my favourites include:
I’m afraid my brain has decided to turn every mention of Omicron into
“Omicron, undicron, wandering free”.
— Sam Freedman (@Samfr) December 13, 2021
Not getting Covid during the 10 days prior to Christmas is literally the worst adrenalin sport ever.
— Kate (@KateOfHysteria) December 15, 2021
She’s taking your spit
She’s checking it twice
She’s finding if it’s got that Omicron spice
Lateral Flo is coming to town
— No Cheeses For Us Meeces (@Scriblit) December 14, 2021