My Five #343

Google continues to update its tools around mobile, with Yoast SEO following suit. And are smartphones changing our skulls? 

You are reading: My Five #343

Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.

This week’s My Five is by Rob.

1. Google indexing updated to include mobile first date

Google has made some changes to Search Console to help webmasters understand when its sites became indexed as mobile first, as opposed to desktop. This data includes the exact date a site became indexed by mobile, and the user agent being used for reports i.e. Google desktop or Google smartphone. The date will also be included in several graphs to display exactly when the change was made, and how search data may have been affected. 

Here’s a little more detail from Search Engine Land.

2. Yoast SEO 11.5 updates mobile snippet preview

Yoast SEO 11.5 has been released to create a more accurate reflection of how the majority of site listings will appear, with snippet previews being updated to represent mobile search, as opposed to desktop search. Admittedly this is not a groundbreaking update which is going to have dramatic effects on search listings, but you will likely see some changes to the previews in Yoast, and now you know why.

3. M&S teams up with ITV Weather

M&S will be incorporating ITV into is Fresh Market Update to promote six fruit, veg, meat, and fish products to viewers of the ITV Weather forecasts at 6pm. The campaign will consist of 24 minute-long episodes with each one focusing on a specific fresh product, such as Sapphire raspberries, and will inspire viewers with some simple recipes to enjoy at home.

4. Commercial gone mad?

Didn’t expect that, did you? 

5. Beware of ‘phones bones’

My final point from this week is strictly not digital marketing, but it certainly plays a part, as researchers have found cases of young adults in Australia developing new bones at the back of their skulls, and smartphones could be to blame. 

Smartphone use leads to a tilted head, as the device is often held at chest or waist height, and causes weight to transfer ‘from the spine to the muscles at the back of the head’. Evidence suggests this could be causing additional bone growth between the connecting tendons and ligaments, and leading to significant changes in posture.

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