My Five #328

A record’s broken, the World Wide Web has a birthday and Guinness promotes water. Time for this week’s My Five roundup.

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Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.

This week’s My Five is by Rob.

1. Google releases broad core algorithm update

Google’s Search Liaison guy, Danny Sullivan, has been tweeting about the update the new broad core algorithm update and what it can mean for search rankings. It’s worth taking a look through the comments too, as there are some interesting questions posed to Danny.

At the moment, information appears to be a little hard to come by as it is very early days for this update, but it might be worth keeping an eye on some of your rankings.

2. Mr. World Wide Web is not pleased

The World Wide Web is ubiquitous, most of us could not live without it and those who can, probably can’t work without it. After celebrating its 30th birthday earlier this week, most people will agree that those 30 years have been fruitful, exciting, empowering, and just plain good.

But this appears to have changed over the last few years as the good is being overshadowed by the bad, particularly in recent times where people seem more determined than ever to abuse it – something that Tim Berners-Lee agrees with…

3. Drink water, not, erm… Guinness?

The Six Nations comes to a close tomorrow and throughout the competition, official sponsor, Guinness, has used its position to promote a healthier method of enjoying the game, by drinking water between pints. According to Mark Sandy, the Global Head of Beer at Diageo, the idea behind the campaign was to make drinking water “an active and positive choice by the millions of fans who will be watching and attending the Guinness Six Nations over the next six weeks”.

This is a brilliant example of a brand using its position and marketing to promote a positive message alongside its own product.

So, will you be drinking a glass of Guinness Clear during the finale?

4. Smashed it…

On 14 March, also National Pi Day, Google announced that the world record for calculating pi had been broken in project which calculated the number to 31.4 trillion digits.

It’s a nice bit of marketing for Google; the company is getting some major coverage (not that it needs any) from this achievement as the record was broken by a Google employee, in Google’s Seattle office, and using virtual machines on Google Cloud.

And, do you really think the achievement coinciding so closely with Pi Day and being 31.4 trillion digits is just good luck?

5. Memes everywhere

We all love a meme… don’t we? This is actually from last week, but you can read it anyway as it discusses an interesting side to the memes taken from real life moments, something which is rarely considered.

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