PPC bods – brace yourselves. There are a lot of changes to Google Ads on the horizon.
The vast majority of these changes are (as always) focused on B2C, with e-commerce businesses getting better and better solutions. And, of course, bigger brands with more revenue getting even better results because of these solutions.
If you’re a B2B agency, or manage smaller accounts, this update may feel a bit ‘meh’.
So here we go. The good, the bad, and the ugly highlights from Google Marketing Live.
Discovery Ads
Discovery Ads will be launched under a new GDN campaign with a mobile-first focus. The ads can show up in Discover (I use the Chrome app on my phone so was like, WTF is