Great News: The Google Webmaster Central Blog just announced support for FAQ and How-to structured data in Search and Google Assistant.
How-to rich results
If you’re providing step-by-step instructions for completing a task, How-to structured data enables that information to be pulled through to, and displayed in, search results or Assistant.
The example used in Google’s post was about how to tie a tie…
Oh, those rich, rich previews.
You can mark up the steps, the tools needed, how long the task should take, and any images or video associated with the task. Here’s how.
Using voice commands in Google Assistant, users can interact and move through each step using your content. Here’s how to do that.
How-to rich result status reports
There’s now a report in Search Console to help keep track of How-to performance, which will flag any error, valid with warning, and valid items. Use the url inspection tool to check your pages are set up properly to work for rich results, and to diagnose why a rich result isn’t surfacing for a specific page.
