Well, what a year it’s been.
2017 seems to have flown by (maybe because I am getting old), so I thought it was fitting to put together a roundup of some fantastic blog post from the team that you might have missed. Enjoy!
1. The perils of private messaging for marketers
Hands up who shares weird stuff with a select group of friends via messaging apps that you wouldn’t EVER post on your social media? If your hand is up right now, you are creating a right kerfuffle for marketers known as ‘dark social’. Spoopy!
Dark social presents a problem for marketers, as when people are sharing content via messaging apps like Messenger and WhatsApp, there is no way of tracking how widely this content is being shared. However, some clever brands are taking advantage of messenger technologies and are integrating it into their marketing strategy in more ways than one.
Take a look at this post by Alex to find out more:
2. Right here, right now
With so many cries of FAKE NEWS flying about this year, it’s refreshing to be able to tune into live streams via social media where you can see things unfold with your very own eyeballs.
Lisa explores how brands can leverage live video as part of their content strategy.
3. The smart approach to web design
As a science geek, I’m a big fan of experiments. And since I like experiments, I also really like CRO.
Not as much as our CRO Manager, Libby, mind, and she’s also a psychology buff, which is why you should read this before you even think about overhauling the design of a website.
4. Juicy link (re) building techniques
Sometimes it’s important to have a good old tidy up. Minimal effort can result in some quick wins for your SEO, so get digging about in Google Search Console and fix any broken links that could have previously been passing link juice to your domain.
Matt explains how here:
5. The seemingly never-ending stories
Snapchat. Instagram. Facebook. WhatsApp.
All of them have ‘Stories’ features, which allow users to post multiple images and videos to create a narrative.
So, just how many of these platforms do you need to share the same content on?
Well, if you are a visual brand, perhaps all of them.
Get insights from marketers and brands using Stories to reach their audiences here:
6. Handy dandy tools for content marketing
Sometimes it’s hard to come up with ideas for content. And sometimes it’s hard to find enough hours in the day to trawl through social media posts to find interesting things to share. And sometimes it’s difficult to get your content in front of people.
Thankfully, marketing software has come a long way in the last few years, and there are plenty of tools that can help. Our guest blogger, Jill Phillips, gives her rundown of 5 great content marketing tools.
7. Finally, robotic beings rule the world
The robots haven’t taken over yet, but AI is becoming a huge part of our daily lives – and you might not even realise it.
That email subject line that piqued your interest enough to open the email? It might not have been written by a human being.
Our MD, Joe, met up with Founder of Phrasee, Parry Malm, to find out more as part of our Digital Brew video series.
8. We fear change
I do anyway.
I have had a wee bit of a rant in the office about the new AdWords interface on more than one occasion, but I’m slowly adjusting. The new interface is a bit clunky and sparse in my opinion, but it could just be that I have come to love the old version of AdWords unconditionally, because it’s like a familiar friend to me.
That might be a slight over exaggeration, but for a less bias summary, have a read of this post by our Head of Biddable Media, Ashleigh.
9. Nothing to say on social media? Maybe you just haven’t planned properly
It can be tough to come up with enough content to share on your social media platforms.
Or is it? Planning ahead can be a great way to fill gaps when not much is going on, as well as looking for opportunities in advance that you can tailor content for.
Will has kindly created a step by step guide on how to plan a social media calendar. You’re welcome.
10. Outreach the right way
I get a lot of outreach emails from bloggers, journalists, PR peeps and other content marketing bods asking me to share their content or feature their whatever. Sometimes, I’ll have a read, and sometimes I’ll even respond, but it’s rare that the people who email me are contacting me about something that Browser Media, or its audience, will find of interest.
So, how do you make your outreach email stand out? Our PR Director, Ali, shares her top tips to help you stand the best chance of capturing the attention of a busy journalist or blogger.