Browser Media Digital Marketing Roundup 2017

With 2017 coming to an end, check out some of the posts you may have missed from the team at Browser Media.

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Well, what a year it’s been.

2017 seems to have flown by (maybe because I am getting old), so I thought it was fitting to put together a roundup of some fantastic blog post from the team that you might have missed. Enjoy!

1. The perils of private messaging for marketers

Hands up who shares weird stuff with a select group of friends via messaging apps that you wouldn’t EVER post on your social media? If your hand is up right now, you are creating a right kerfuffle for marketers known as ‘dark social’. Spoopy!

Dark social presents a problem for marketers, as when people are sharing content via messaging apps like Messenger and WhatsApp, there is no way of tracking how widely this content is being shared. However, some clever brands are taking advantage of messenger technologies and are integrating it into their marketing strategy in more ways than one.

Take a look at this post by Alex to find out more:

Messaging apps vs. social media

2. Right here, right now

With so many cries of FAKE NEWS flying about this year, it’s refreshing to be able to tune into live streams via social media where you can see things unfold with your very own eyeballs.

Lisa explores how brands can leverage live video as part of their content strategy.

3. The smart approach to web design

As a science geek, I’m a big fan of experiments. And since I like experiments, I also really like CRO.

Not as much as our CRO Manager, Libby, mind, and she’s also a psychology buff, which is why you should read this before you even think about overhauling the design of a website.

Fuel your site redesign with behavioural science

4. Juicy link (re) building techniques

Sometimes it’s important to have a good old tidy up. Minimal effort can result in some quick wins for your SEO, so get digging about in Google Search Console and fix any broken links that could have previously been passing link juice to your domain.

Matt explains how here:

Mopping up spilt link juice for SEO gains

5. The seemingly never-ending stories

Snapchat. Instagram. Facebook. WhatsApp.

All of them have ‘Stories’ features, which allow users to post multiple images and videos to create a narrative.

So, just how many of these platforms do you need to share the same content on?

Well, if you are a visual brand, perhaps all of them.

Get insights from marketers and brands using Stories to reach their audiences here:

Snapchat, Instagram, and Facebook Stories – How can brands capitalise?

6. Handy dandy tools for content marketing

Sometimes it’s hard to come up with ideas for content. And sometimes it’s hard to find enough hours in the day to trawl through social media posts to find interesting things to share. And sometimes it’s difficult to get your content in front of people.

Thankfully, marketing software has come a long way in the last few years, and there are plenty of tools that can help. Our guest blogger, Jill Phillips, gives her rundown of 5 great content marketing tools.

5 tools every content marketer should consider using

7. Finally, robotic beings rule the world

The robots haven’t taken over yet, but AI is becoming a huge part of our daily lives – and you might not even realise it.

That email subject line that piqued your interest enough to open the email? It might not have been written by a human being.

Our MD, Joe, met up with Founder of Phrasee, Parry Malm, to find out more as part of our Digital Brew video series.

Artificial intelligence and email marketing

8. We fear change

Fear GIF - Find & Share on GIPHY

I do anyway.

I have had a wee bit of a rant in the office about the new AdWords interface on more than one occasion, but I’m slowly adjusting. The new interface is a bit clunky and sparse in my opinion, but it could just be that I have come to love the old version of AdWords unconditionally, because it’s like a familiar friend to me.

That might be a slight over exaggeration, but for a less bias summary, have a read of this post by our Head of Biddable Media, Ashleigh.

What to expect from the new AdWords interface

9. Nothing to say on social media? Maybe you just haven’t planned properly

It can be tough to come up with enough content to share on your social media platforms.

Or is it? Planning ahead can be a great way to fill gaps when not much is going on, as well as looking for opportunities in advance that you can tailor content for.

Will has kindly created a step by step guide on how to plan a social media calendar. You’re welcome.

The importance of creating a social media content calendar

10. Outreach the right way

I get a lot of outreach emails from bloggers, journalists, PR peeps and other content marketing bods asking me to share their content or feature their whatever. Sometimes, I’ll have a read, and sometimes I’ll even respond, but it’s rare that the people who email me are contacting me about something that Browser Media, or its audience, will find of interest.

So, how do you make your outreach email stand out? Our PR Director, Ali, shares her top tips to help you stand the best chance of capturing the attention of a busy journalist or blogger.

How to create quotes for journalists or bloggers: 13 tips to get it right

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