Author: Dave Gibson

Schooled in creative writing, I’m a seasoned account manager with almost two decades of PR and marketing experience. My client background lies mainly in building, construction and property, with a strong focus on green issues. I’m an avid fan of live music, stand-up comedy and rocking out on my guitars.

Pitch perfect

How to pitch stories to journalists and maximise media coverage.

Skilling me softly

Soft skills are essential for digital marketing – plus, creativity, collaboration and adaptability are what separates us from the machines!

What next for social media?

As we head into the new year, what can we expect to see happening in the world of social media marketing?

How to create engaging content

With attention spans growing shorter and competition fiercer, understanding how to make your content stand out is crucial for success.

Taking off the media training wheels

Whether it’s an interview, press conference, or a sudden crisis, being media trained for all eventualities is essential for anyone publicly representing their brand.

Do your research

Undertaking original research can be a great way to generate new content. But what exactly does it involve, and how can it help improve your brand?

Reality check

Understanding the risk of disinformation and how to combat it.

100% proof

Typos are annoying and can undermine the impact – or accuracy – of an otherwise valuable piece of content. Here are some proofreading tips to keep your writing error-free.

All is vanity

Social media is a crucial part of a brand’s PR and marketing strategy – but why are so many still treating it as a vanity exercise?