Author: Dave Gibson

Schooled in creative writing, I’m a seasoned account manager with almost two decades of PR and marketing experience. My client background lies mainly in building, construction and property, with a strong focus on green issues. I’m an avid fan of live music, stand-up comedy and rocking out on my guitars.

How to create engaging content

With attention spans growing shorter and competition fiercer, understanding how to make your content stand out is crucial for success.

Taking off the media training wheels

Whether it’s an interview, press conference, or a sudden crisis, being media trained for all eventualities is essential for anyone publicly representing their brand.

Do your research

Undertaking original research can be a great way to generate new content. But what exactly does it involve, and how can it help improve your brand?

Reality check

Understanding the risk of disinformation and how to combat it.

100% proof

Typos are annoying and can undermine the impact – or accuracy – of an otherwise valuable piece of content. Here are some proofreading tips to keep your writing error-free.

All is vanity

Social media is a crucial part of a brand’s PR and marketing strategy – but why are so many still treating it as a vanity exercise? 

What’s the big idea?

Brainstorming techniques to get your creative juices flowing and take your marketing campaign to the next level.

What a great audience

Tailoring your content to reach the right people with the right message.

The write stuff

How improving your writing skills can enhance marketing communication. 

Make headline news

A compelling headline is key to creating interest in a story and enticing readers to click and engage. But how do you make your news stand out from the crowd?

Cunning stunts

How well-planned and executed PR stunts can boost coverage and awareness