A court deposition reveals how Google ranks websites in search results.
Author: Dave Gibson
Schooled in creative writing, I’m a seasoned account manager with almost two decades of PR and marketing experience.
My client background lies mainly in building, construction and property, with a strong focus on green issues.
I’m an avid fan of live music, stand-up comedy and rocking out on my guitars.
Get your kit on
Why every brand needs a powerful media kit as part of its digital marketing arsenal.
Top of the pods
The power of podcasting and why your brand needs a podcast strategy.
Pitch perfect
How to pitch stories to journalists and maximise media coverage.
Turning coverage levels up to the max
The top 10 strategic moves for amplifying press release content.
Skilling me softly
Soft skills are essential for digital marketing – plus, creativity, collaboration and adaptability are what separates us from the machines!
What next for social media?
As we head into the new year, what can we expect to see happening in the world of social media marketing?
Digital marketing trends 2025 – what to look out for
As the year draws to a close, what digital marketing trends lie ahead in 2025?
Antisocial media vs Bluesky thinking
Why is Bluesky suddenly making waves?
How to create engaging content
With attention spans growing shorter and competition fiercer, understanding how to make your content stand out is crucial for success.
Taking off the media training wheels
Whether it’s an interview, press conference, or a sudden crisis, being media trained for all eventualities is essential for anyone publicly representing their brand.
Do your research
Undertaking original research can be a great way to generate new content. But what exactly does it involve, and how can it help improve your brand?