Undertaking original research can be a great way to generate new content. But what exactly does it involve, and how can it help improve your brand?
Author: Dave Gibson
Schooled in creative writing, I’m a seasoned account manager with almost two decades of PR and marketing experience.
My client background lies mainly in building, construction and property, with a strong focus on green issues.
I’m an avid fan of live music, stand-up comedy and rocking out on my guitars.
Reality check
Understanding the risk of disinformation and how to combat it.
100% proof
Typos are annoying and can undermine the impact – or accuracy – of an otherwise valuable piece of content. Here are some proofreading tips to keep your writing error-free.
All is vanity
Social media is a crucial part of a brand’s PR and marketing strategy – but why are so many still treating it as a vanity exercise?
What’s the big idea?
Brainstorming techniques to get your creative juices flowing and take your marketing campaign to the next level.
What a great audience
Tailoring your content to reach the right people with the right message.
The write stuff
How improving your writing skills can enhance marketing communication.
Make headline news
A compelling headline is key to creating interest in a story and enticing readers to click and engage. But how do you make your news stand out from the crowd?
Cunning stunts
How well-planned and executed PR stunts can boost coverage and awareness
Essential elements for an effective digital marketing strategy
How to engage with your audience and grow your brand.
Why is creativity important in digital marketing?
Tips on helping a brand stand out from its competitors, capturing people’s imaginations and leaving a long-lasting impression.
There’s life in the old blog yet
A blog about blogging and its continued benefits for businesses as an integral part of a digital marketing strategy.