For the fifth instalment of The Digital Brew, I met up with Parry Malm, the CEO of Phrasee – “Putney’s fastest growing artificial intelligence (AI) company”.
Artificial intelligence / machine learning is all the rage these days and I am constantly bombarded by promises that A.I. based solutions can save the universe. Phrasee is really interesting as it uses machine learning to improve the performance of email marketing campaigns. As a linguist myself, it is fascinating to see how a brutally scientific approach can be used to improve the impact of language.
I really enjoyed chatting to Parry and hope this will convince you that AI is something to embrace rather than fear:
Joe: Hello and welcome to the fifth episode of The Digital Brew. I’m here today with Parry Malm from Phrasee. We’re going to be talking about artificial intelligence and email marketing.
Parry, thanks a lot for your time today, it’s great to meet up. Perhaps you can start just by introducing yourself. Give us a little bit of a background about who you are.
Parry Malm: Sure, my name is Parry Malm. I’m the CEO and one of the co-founders of a company called Phrasee. Phrasee is AI that writes better subject lines, SMS, and app pushes than humans can. If you guys get emails from companies like Domino’s, Wowcher and stuff like that, then you’ve experienced our tech without actually realising that you’ve experienced our tech. What it effectively does is it generates language at scale that’s indistinguishable from that which humans write and gets better results: more opens, more clicks, and more money.
Joe: Fantastic. And how long has Phrasee existed?
Parry Malm: About two and half years. We were founded on February 23rd, 2015. We’re