Artificial intelligence and email marketing

The Digital Brew : Episode 5. We chat to Parry Malm about what artificial intelligence really means and how it can be used to turbo charge your email marketing.

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For the fifth instalment of The Digital Brew, I met up with Parry Malm, the CEO of Phrasee – “Putney’s fastest growing artificial intelligence (AI) company”.

Artificial intelligence / machine learning is all the rage these days and I am constantly bombarded by promises that A.I. based solutions can save the universe.  Phrasee is really interesting as it uses machine learning to improve the performance of email marketing campaigns. As a linguist myself, it is fascinating to see how a brutally scientific approach can be used to improve the impact of language.

I really enjoyed chatting to Parry and hope this will convince you that AI is something to embrace rather than fear:

A big thank you to Parry – it was a great trip to Putney and I feel relieved that my apocalyptic vision of AI driven cyborgs threatening to take over is not likely in the (near) future!

We have a few more episodes in the pipeline for The Digital Brew but are always keen to hear from anyone who would like to get involved. If you have anything that you would like to discuss, please feel free to get in touch.


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