Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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KWR for trade associations
What is a good keyword research (KWR) strategy for trade associations to attract the right audiences?
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Is the internet the ultimate democracy or the apogee of political bias?
Mark Rober posted a video suggesting that Tesla cars are child murdering evil things this week. Cue a social media firestorm…
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The problem with content grading tools
Just an excuse to offload my frustrations about copy readability tools…
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Is Google Ads keyword targeting dead?
‘Exact match’ hasn’t meant ‘exact’ for a while now. But Google Ads is really winding me up by showing ads for completely irrelevent search terms.
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How to improve your page load speed
Page load speed is important for SEO, but also for the overall user experience of any website. 10 tips to improve page speed.
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Turning coverage levels up to the max
The top 10 strategic moves for amplifying press release content.
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Digital marketing for friendly societies
The challenge of attracting a new and younger audience at friendly societies and which digital marketing tactics to deploy.
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How to exclude placements in Performance Max campaigns
Fed up of not knowing where your Performance Max ads are showing? Learn how to find and exclude placements to better optimise your Google Performance Max campaigns.
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