Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Is it time to get to grips with GA4?

    Why do I break out in a cold sweat whenever I think about GA4? The news is bad. Very bad.

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  • Enhanced Conversions in Google Ads

    Google’s enhanced conversions improve conversion counting accuracy by using first-party data in a privacy-safe way. Find out how it all works and how to set them up here.

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  • 10 tips for a successful website launch

    Advice from luxury extension specialists, David Salisbury, on how to manage a new website build, including key SEO considerations to bear in mind.

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  • My Five #476

    An Innocent blunder, some Google and Meta news and an asteriod the size of half a giraffe! It’s got to be My Five time.

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  • Remarketing 101

    Find out all you need to know about remarketing in 2022, on both search and social, to get those customers back to your site to convert.

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  • My Five #475

    It’s a social media heavy My Five this week, fighting gender equality, cyber attacks and sparking a wheely good debate on Twitter.

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  • What happens when your strapline becomes a tripline?

    A strapline can make or break customers’ perceptions of brands. We take a look at some of the most recognisable straplines, for both good and bad reasons.

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  • My Five #474

    A bit of a political My Five this week. Some soul searching on the ‘truth’ and reflection about the virtualisation of our future, plus a legendary tweet from a footballer.

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  • The State of Social Media in 2022

    How has social media evolved over the past year and what does the future look like? Meltwater’s 2022 State of Social Media report answers exactly that.

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  • Changes to ad extensions coming this March

    Later this month some changes are coming to Google Ads ad extensions. Read on to find out all about them.

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  • My Five #473

    Page Experience updates, new Facebook features, Trump’s return to social media, and the beautiful English weather – all in this week’s My Five.

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  • Google’s New Performance Max Campaigns

    Google has released another campaign type, called Performance Max. Read all about it here and find out if/how you could be using them.

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