Digital Marketing Blog

Avoiding some common mistakes takes you a big step forwards towards improving your B2B copy. Here are six repeat offenders. 

Black Friday is nearly here and Google has added some new Performance Max features to help you achieve the best results over the festive buying period. Find out all about them here.

Netflix was the birth of ad-free, on-demand television. With the release of a new subscription tier sporting ads, what does this mean for advertisers?

Consumers aren’t stupid. They want brands to be genuine. If your brand is planning on taking a stand, it’d better be able to back it up.

R.I.P. link building! Or not? What did Google’s John Mueller actually announce about link building at the recent Brighton SEO conference?

A look into the different types of anchor text, how to optimise it, and what to be careful of. 

Pitching ideas to journalists and bloggers is a great way to secure coverage, but it’s a competitive game. Here are 8 tips for writing the perfect pitch.

Find out how to develop a paid content marketing strategy to reach potential customers, no matter where they are in the marketing funnel.

Google releases an update that targets AI content spam. What does it mean and should you *really* obsess over algorithm updates?

Reddit may not be at the forefront of your mind when it comes to advertising but like the other social media platforms, it too offers pay-per-click ads. Read on to find out if it could be an option for your brand.

FIFA’s World Cup has a proven track record of increasing consumer spending, and in 2022 it coincides with one of the busiest retail periods of the year.

Don’t worry, it is not as bad as it sounds. Google announces the rebrand of Data Studio as part of the unification of its business intelligence tools.