Digital Marketing Blog

What’s happening in the world of digital marketing?

The latest news from the world of digital, along with insights, opinions and practical tips.

  • Yahoo opens up its search engine to developers

    Yahoo! introduces BOSS – build your own search service

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  • Google/Yahoo ad deal under scrutiny

    Surprise, surprise… The Google / Yahoo! deal is under scrutiny from the Department of Justice

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  • Google and Yahoo to index flash content

    Improvements on the horizon for indexing of flash content. Previously unindexed flash content set for inclusion in search engine results pages.

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  • Microsoft to acquire semantic search engine?

    Microsoft follows other avenues after failed Yahoo! deal and snaps up Powerset, the semantic search engine.

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  • Microsoft unhappy with Google-Yahoo deal

    Microsoft grumble about the Yahoo! / Google deal but acknowledge that they were slow off the blocks in the great search race.

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  • Yahoo signs ad deal with Google

    Yahoo! and Google announce deal that must spell the end of any prospect of a deal with Microsoft. Yahoo CEO Jerry Yang said he expected the deal to be worth around $800m per year for the company.

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  • Google discusses duplicate content

    Google tells us not to worry about scraper sites publishing duplicate versions of our content, but is this really a true reflection of Google’s ability to identify the original content source?

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  • Wikia Search invites user contributions

    Wikia search unveils interesting new features but will it be enough to trouble the likes of Google?

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  • Google’s paid clicks rise

    Google tramples on Yahoo and MSN yet again in latest comScore findings.

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  • US online ad revenues reach £11bn in 2007

    According to the IAB’s full year report, 2007 was another record year for online ad spending, the fourth in a row.

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  • Google planning ads in image search results?

    Google considers ways to earn revenue from image search. Up until now, image search results have been free from any advertising. No doubt Google shareholders will be happy, but will the user experience suffer?

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  • Google’s trademark policy: the possible effects

    What is the impact of the change in Google adwords trademark policy? Hitwise looks at some statistics that suggest many leading retailers are being hit hard by the change in policy.

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