Digital Marketing Blog

A walkthrough of several methods to track form submissions in GA4. How can you do it ‘properly’ when the easy option does not work?

What is parasite SEO, and why, following an update to Google’s spam policies, are some major sites no longer ranking?

What do Jaguar and Nottingham Building Society have in common? Both were met with a barrage of criticism for their recent rebrands.

Five ways to keep your audience engaged with your content and brand.

Why is Bluesky suddenly making waves?

It isn’t just the baffling jargon. A frivolous Friday post exploring the parallels with the world of extreme sailing and SEO.

The odds are not in your favour. But they could be….

Twelve reasons why a microsite could harm an organisation’s SEO efforts.

SEO is an important consideration when redesigning a website. Understand the risks of a website migration not being managed correctly.

With attention spans growing shorter and competition fiercer, understanding how to make your content stand out is crucial for success.

Make the most of Black Friday with these marketing ideas.

Has LinkedIn completely lost its way? A bit of a character assassination of LinkedIn today, but one that may resonate with many old timers like me.