Pay per click (PPC) marketing is usually the fastest way to gain visibility on search engines.
It is also arguably the most targeted form of digital marketing. As long as you do it properly.
Whilst the PPC model is simple, and the return on investment (ROI) can be superb, effective management of any paid search marketing campaign requires both a thorough understanding of the particular network and time to refine the campaigns to ensure maximum efficiency.
The opportunities that exist today with biddable media are very different to those of yesteryear and you should be making the most of the incredibly precise targeting that biddable media offers. Did you know that you can tweak your ad copy according to the weather? Do you want to target users who are interested in your competitors? Do you know about TrueView?
Effective pay per click management is not a ‘set up and leave alone’ form of advertising and it is vital to review your campaigns on a regular basis to ensure the optimum performance. Failure to monitor PPC campaigns can have a dramatic impact on the ROI achieved.
Browser Media offers a comprehensive paid search management service, which includes the following:
- Keyword research
- Set up of campaigns on selected networks
- Regular refinements to campaigns to deliver maximum ROI
- Monthly management reports
- Recommendations to embrace emerging technologies
By outsourcing the management of your biddable media campaigns, you can focus on your core business.
If you are currently running pay per click campaigns (either in-house or with another agency) but are not 100% satisfied with performance, we can offer an objective PPC audit to ensure that you are getting the best from your paid search campaigns.
There is no commitment and the review is provided free of charge.
From the horse’s mouth
We could wax lyrical about our biddable media management services, but would rather be judged on the success of our work. Here is some of the feedback that we have received about our PPC work on the Recommended Agencies Register:
Restructured our PPC account from our own internal efforts which helped not only save money but also improve conversion rates. Knew a lot more than us about running effective PPC which again increased volume of sales but for a lower cost e.g. by reviewing our bidding rules and approaches.
Browser Media work tirelessly to squeeze out value for every dollar we invest in paid search.
Browser Media have a very solid understanding of Paid Search & PPC, they communicate well and have picked up our market very quickly. I like how honest they are, always putting us first – they will say if they think something is worth doing or a waste of time/money. We’ve seen improved results and I have a lot more confidence that our budget is being spent in the right way.
Browser Media helped us realised that it is not all about Google Adowords and have introduced other channels to the mix that help deliver outstanding performance.
Instant results. What more can we ask?
This is a new way of getting our name into the market place and they have been both supportive and challenging