Do you have confidence in your digital marketing strategy?
Unless you have a clear picture of what you want to achieve, it is impossible to plan, and subsequently measure, the success of any online marketing initiative.
Most of our clients come to us with a simple brief – to increase traffic. Whilst this is a perfectly justified objective, we will ask you questions and spend time researching your business and industry before being able to recommend a robust inbound marketing strategy.
We will seek to find answers to the following questions:
- What are your business objectives?
- How do these translate into marketing objectives?
- Who are your customers?
- Where are your customers?
- What language do they use when looking for products / services online?
- What sort of content is likely to delight them?
- Who are your (online) competitors?
- What are your competitors doing?
- We will work with you to identify measurable objectives and ensure that the required tracking is installed and reporting correctly.
You will be itching to get going and grow traffic, but this is a vital phase and one that we will constantly review. Building solid foundations will ensure the success of future digital marketing activities.
The first step that you need to take in improving your online marketing strategy is to get in touch with us. We can’t help you if we don’t speak to you, so we would love to hear from you today.
There is no commitment and the initial consultation will be free of charge.
From the horse’s mouth
We could wax lyrical about how fantastic we are at devising digital marketing strategies, but would rather be judged on the success of our work. Here is some of the feedback that we have received about our digital strategy:
Very commercially savvy beyond just search and marketing. Gets the business objectives and how digital can help deliver those. Very honest and up front to manage expectations and deliver on them.
A thorough understanding of how digital enhances and underpins offline strategy. Suggested worthwhile tweaks and overarching changes to our long-term strategy.
Our marketplaces are complex and competitive. Browser Media continue to help use derive digital strategies that gain attention in a world full of noise.
Browser Media has played an instrumental role in our transition from one brand to another and also in re-positioning our brand in the market.
Browser Media is excellent at providing a guiding content strategy, as well as initial concepts that are then fleshed out and delivered as usable, relevant and engaging blogs, surveys and articles.