Increased levels of targeted web traffic is just one piece of the jigsaw.

You need to improve the user experience to increase conversion rates and increase ROI.

We offer a complete conversion rate optimisation (CRO) service to help you improve the user experience for your users and thereby help drive increased levels of conversions.

Whatever your objectives are, from lead generation to transactional websites, our methodology is tailored to your business:

1) Analyse
A blend of qualitative and quantitative research, feedback from users and insight from web analytics helps us identify why your visitors aren’t converting. Spotting areas in which your site underperforms means we know where opportunities for improvement lie.

2) Create
Based on those opportunities, we piece together solutions in order to specifically target a higher conversion rate. Our recommendations are prioritised by the expected level of impact, meaning we’re focussing on what will benefit your business most.

3) Test
Using tried and tested tools and software, we build variations to run split tests on your website, ensuring we keep in line with your brand and take into account existing style guidelines. Some visitors see the original, others see the new variation.

4) Report
Our Google Analytics integrated monitoring software means we can see which variation converts better. When the test reaches statistical significance, with +95% confidence, the winning variation is launched permanently to continue to push for that higher conversion rate.

5) Repeat
The more we test, the more we learn. Conversion Rate Optimisation is an ongoing process and while we’re working to increase online conversions, we reveal more and more about your customers and what makes them tick.

If you do not currently feel satisfied with the performance of your website, we would love to help.

From the horse’s mouth

We could wax lyrical about how fantastic we are at CRO, but would rather be judged on the success of our work. Here is some of the CRO feedback that we have received:

The project was a real eye-opener – what appeared to be fairly minor changes made a huge difference and we saw an increase of 31.4% in our conversion rate on our main product page. This delivered real value and demonstrated how important CRO is. It is something that everybody should be doing and we really enjoyed working with Browser Media.

Browser Media provide strong, tangible evidence of any results achieved without the ‘BS’. They work well within ‘our way’ of measuring attribution and regularly provide comprehensive updates on how our campaigns are working.

Very transparent and clear on all KPIs and metrics. Data-driven in approach and focus.


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