Digital Marketing Services
What’s in our digital toolbox?
We were born as an SEO agency, but we do so much more than ‘just’ SEO.
Everything that we do is designed to get your website in front of the right people, at the right time.
Our hybrid digital marketing strategy will typically consist of a blend of organic and biddable marketing services.
All projects are unique and we will tailor our approach to your specific needs. These are the building blocks that underpin our work:
Strategy
Unless you have a clear picture of what you want to achieve, it is impossible to plan, and subsequently measure, the success of any online marketing initiative.
Most of our clients come to us with a simple brief – to increase traffic. Whilst this is a perfectly justified objective, we will ask you questions and spend time researching your business and industry before developing a robust marketing strategy.
You will be itching to get going and grow traffic, but this is a vital phase and one that we will constantly review. Building solid foundations will ensure the success of future digital marketing activities.
Search engine optimisation (SEO)
Without SEO, there probably wouldn’t be a Browser Media. We think beyond keyword rankings, analysing search intent to get you more organic traffic from the right visitors.
This might include site audits, optimising code and content, improving usability, and earning backlinks.
Biddable media
We’ll help you make your budget work as hard as possible, using different ad formats and features across the Google Ads platform and social media sites.
Get tangible results, whether you want sales, enquiries or traffic, and learn more about your customers as you do it.
Digital PR
We help you shape your message as well as get it in front of the right people.
From mentions in national papers, to award wins, or quotes in an industry magazine, we get a thrill from seeing you get the coverage you deserve.
Content marketing
Who sees your content is just as important as what you actually say. We can help you master both.
We find the right words to tell compelling stories, then lean on our data and digital experience to tell them to the right audiences.
Analytics
Understanding how current visitors are behaving on your site should inform your digital strategy, yet many marketers don’t feel confident with their tracking.
We can set up or review your Google Tag Manager and GA4 accounts and provide you with meaningful reports you can actually understand.
Social media
If you’re looking for an agency that ‘eats, sleeps and breathes’ social media and promises to make you a TikTok celebrity overnight, it’s probably not us you’re after.
What we can do is help you use your social accounts to promote your content, increase brand awareness and drive traffic to your site.
Email marketing
Even in a working world filled with AI and project management tools, we still use email every single day, which means your customers do too.
We can help you make the most of this channel to give your content the exposure it deserves, as well as drive traffic to your site.
Training
If you have in-house resource, we can provide comprehensive training to allow you to manage your digital marketing campaigns.
We cater for all needs, from online marketing newbies to ‘refresher’ training for experienced marketers who want to ensure that they’re using the most up to date techniques.