Digital Marketing Blog

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Why SEO is like tennis: a strategic, long-game discipline built on skill, consistency and smart tactics.

Let’s fill those gaps in your 2026 marketing calendar!

Learn how Google is shifting AIOs toward commercial intent – and what it means for your CTR.

Here are some of the personal attributes that can make your campaigns more effective.

‘Is it just me, or does Google’s Year in Search feel rather lacking this year?’

Here’s what you need to know from the Google Ads Highlights of 2025.

AI tools offer marketing efficiency but come with risks like hallucinations and consumer backlash.

Another example of a great marketing campaign that really hits the spot for me, as an owner of a lunatic dog.

If you don’t know your meta tag from your metatarsal, fear not. Here are some practical SEO tips that don’t require extensive knowledge or budget.

Brands releasing fake apologies… What could go wrong?

Why should you care about the insight into your customers that keyword research provides?