With Black Friday fast approaching, e-commerce brands should be spreading the word! Here are some Black Friday marketing ideas to inspire your campaigns.
What is a landing page?
Best practice for landing pages: what is a landing page and what features contribute to a successful design?
The best and worst of April Fools pranks from brands
April Fools Day can be an opportunity for brands to have harmless fun with their customers, but unfortunately, it doesn’t always end well for the business.
QR codes for marketing
Ever wondered how to use QR codes for marketing? Read on to find out when and how to deploy QR codes successfully for marketing campaigns.
Understanding the modern buying journey
Salsify’s latest research looks into the consumer buying journey, highlighting trends for brands to leverage in their 2024 e-commerce strategies.
What are dark patterns and why should brands steer clear?
Dark patterns can effectively influence consumer behaviour. Here are some examples of dark patterns and reasons why they can be detrimental to brands.
Advertising in publications
There are a range of advertising options available in both online and print magazines and publications, all of which can be a beneficial tool for your brand.
Finding the right marketing agency
A guide to finding the right marketing agency for your business, from the right marketing agency for your business.
7 AI tools for marketers
From copywriting to social media and branding, here are some handy AI tools that can assist various aspects of your marketing task load.
A marketer’s introduction to Twitch
As live-streaming becomes a greater part of our daily lives, now we’re all on lockdown, we look at the rising live streaming and social platform, Twitch.
The State of Influencer Marketing 2019
AspireIQ’s 2019 State of Influencer Marketing breakdowns everything you need to know about the industry. We’ve highlighted 5 key takeaways from the report.
5 effective skills for online communication
Communication in business can be the difference between profit and loss. Natalie Smith, our guest blogger, talks effective online communication.