Algorithm updates are usually accompanied by mild hysteria amongst the SEO community. Why do I think that it is typically a storm in a tea cup?
Google AI Overview: What does it mean for SEO?
Now that Google AI Overviews (AIOs) have arrived in the UK, have the results improved, and what impact will it have on SEO?
Google U-turns on 3rd party cookie deprecation in Chrome
The stuttering death of 3rd party cookies in Chrome is pushed back (again) as Google announces that the deprecation is on hold.
Using social media as a search engine
New research reveals how different generations use social media as a search engine. How should brands adapt their digital strategies to align with this trend?
What did we learn from the leaked Google search API documents?
Was the leak the ‘biggest event in SEO history’ or (another) storm in a teacup? What did we learn from the hysteria?
Google rolls out AI in SERPs in the US – and everyone hates it
Google has finally rolled out its AI-powered overview in SERPs, known as Search Generative Experiences (SGE). And it’s not going well.
Are Google’s days numbered?
Is criticism of Google a flash in the pan or a sign that people are becoming increasingly frustrated with the search giant?
Panic Stations – It Is Google Update Time!
Should you be worried about a Google Core Algorithm update? What do we know about the March 2024 update?
Google Search Playground
A new way to waste time. If you don’t like Where’s Wally, I would strongly advise you to give this a very, very wide berth!
What does Google’s 3 pillars of search tell us about SEO?
The DOJ v Google case in the US is surfacing some interesting evidence, which reveals a little of Google’s inner workings. What did we learn this week?
Google reduces the visibility of two rich results
In a recent update, Google has reduced the visibility of two rich results. Here are some details on the new changes and what you may need to do next.
Increasing customer trust – Google Merchant Center
Google has shared some guidance to help increase customer trust in your business. Here’s a rundown of the tips, and why customer trust is crucial.