Digital Marketing Blog

How ChatGPT is transforming the search landscape.

Should you bother with competitor backlink analysis? Hell, yes! Here’s why…

A beginner’s guide to auditing your website’s SEO.

Splitting hairs, not infinitives

Google’s new in-line links in AI Mode proves SEO isn’t dead.

Building authority for generative search in the age of AI.

A great example of a highly successful, yet simple, creative concept that hits the spot.

In the age of AI overviews, why PR is important and how it can reverse the trend of a declining click-through-rate.

Disclaimer: these opinions are solely my own and do not express the views of the wider marketing industry (unfortunately).

You can’t just post on social media and hope for the best…

Ten things music and songwriting can teach you about marketing.

Does Google’s AI Mode’s arrival in the UK really mean that SEO is dead (again)?