Digital Marketing Blog
What’s happening in the world of digital marketing?
The latest news from the world of digital, along with insights, opinions and practical tips.
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Marketing that people love
A great example of a highly successful, yet simple, creative concept that hits the spot.
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Why PR matters more than ever
In the age of AI overviews, why PR is important and how it can reverse the trend of a declining click-through-rate.
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5 marketing best practices I don’t follow
Disclaimer: these opinions are solely my own and do not express the views of the wider marketing industry (unfortunately).
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8 tips for building a social media strategy
You can’t just post on social media and hope for the best…
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Google AI Mode arrives in the UK
Does Google’s AI Mode’s arrival in the UK really mean that SEO is dead (again)?
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Google locks brand controls behind AI Max
Google is no longer allowing advertisers to use brand inclusions/exclusions without opting for AI Max. Find out all you need to know.
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The best free tools for keyword research
No budget? No problem. 10 ways to find keywords without SEO tools.
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Why is work experience important for university students?
Work experience is a powerful way for students to gain practical skills, build confidence, and discover their career direction long before graduation.
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What is GEO (Generative Engine Optimisation)?
Generative Engine Optimisation (GEO) is all the rage, but is it not really just based on good SEO fundamentals?
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