As the way websites are perceived by search engines and consumers evolve, so does the nature of SEO. Search marketing agencies must adapt to remain at the cutting edge of an industry that’s evolving so quickly.
This is what makes working in the industry so interesting – you constantly have to adapt your tactics and mindset in constantly shifting market conditions.
Many people that work in search feel that the industry is on the precipice of a big change. With many black / grey hat tactics now consigned to the annals of history, there is an increasing demand for an ethical, holistic and content-led approach to online marketing.
Here at Browser Media, we have been banging that drum for a very long time indeed…
If everything Google has said about its recent updates is even half true, then this could be pivotal for all involved in online marketing. Spammers may finally be forced to remove their black hat and get a job ruining another digital medium, and content may finally actually be king.
We love all things search related, which is why we decided to document one of our beloved industry’s most exciting points in time, in the form of a delightful infographic.
Desktop research was undertaken to look at 101 UK SEO agencies that were sourced from Econsultancy’s supplier directory. All the data is based on information taken directly from the agencies’ websites.
Our infographic summarises the current state of our industry, highlighting the services agencies offer, how they describe themselves, their content output and social media media use in an attempt to capture the current state of search at this exciting point for the industry.
There are some interesting revelations to be found;
- Nearly 40% of agencies haven’t bothered to set up a Google+ account, despite pretty much every big name in the industry banging on about the potential of the platform?
- You’ve probably been reading the phrase “inbound marketing” on nearly a daily basis, in recent times. However, we couldn’t find a single agency who brand themselves in this way
- 20% haven’t even bothered to set up a blog!?
- More than half of the agencies published less than 6 blog posts in December 2011
- 40% of agencies tweeted fewer than 10 times in December 2011
- 1 of the agencies doesn’t even offer search engine optimisation – something amiss with Econsultancy’s directory?
Please click on the thumbnail image above to view the infographic in all its glory.
What do you think? Leave a comment below if you have any questions about the data, or thought on how this information reflects on the search marketing industry.
